Knowing how valuable data is, companies will try to collect as many data as they can for every free event you sign up for, every item you purchase and every competition you enter, but this doesn’t mean we want to be automatically signed up for a bunch of emails we don’t appreciate, and unsubscriptions that need double or triple opt-out options. Now the law is going to regulate when our data is processed, what it entitles and how it is going to be used for no pre-ticked boxes, no hidden tricks. Quite cool, right? Well it is, but this gives marketers a bit of a headache because they have to review their policies and ensure they are up to date with everything.
7th May 2018